Related Resources
Launch an A/B Test
Step-by-step A/B test tutorial
Launch a Rollout
Step-by-step rollout tutorial
Statistical Tests
Learn about the statistics behind experiments
Experiments
Introduction to Experiments
Confidence is a platform for running experiments. Experiments are a way to test new ideas and measure their impact on your business. Confidence comes with multiple built-in experiment types, and you can also create your own custom experiment designs using the API.
In Confidence, experiment types define common patterns used for
experimentation. Confidence supports three built-in experiment types:
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A/B TestsAn A/B test is a randomized controlled trial. Units of interest, often users or customers, receive one or more treatment variants through randomization.
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