Experiments
Introduction to Experiments
Confidence is a platform for running experiments. Experiments are a way to test new ideas and measure their impact on your business. Confidence comes with multiple built-in experiment designs, and you can also create your own custom experiment designs using the Workflows API.
In Confidence, workflows are what define common types of tests used for
experimentation. Confidence supports three built-in workflows,
referred to as experiments:
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A/B TestsAn A/B test is a randomized controlled trial. Units of interest, often users or customers, receive one or more treatment variants through randomization.
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