Create a Metric
Select metric type
Select whether you want to create a consumption, conversin or click-through rate metric. Select average/share or ratio metric if you want full customization.
Configure the metric type
For average metrics, select how you want to aggregate data within units. See the average metrics section for different types of aggregations.For ratio metrics, select the numerator and denominator for the ratio. See the ratio metrics section for more information about the different options available.
Configure time window
Select the time window to decide how to aggregate the data over time.
Suggest usage
Set a preferred direction and effect size (MDE or NIM) for the metric. These appear as defaults for your metric, but users can override them.

