Define the Audience

Learn how to add inclusion criteria to target specific users in rules and segments.

The audience is the set of users or other units that are eligible for a rule or segment.

Add an Inclusion Criterion

To add a criterion, follow these steps.

1. Go to where you want to add the criterion in Confidence

   This can be in an already created A/B test, rollout, segment, or rule.

2. Click + Add attribute criterion

   Click + Add attribute criterion in the Inclusion Criteria part of the Audience section.

3. Type in the name of the criterion, and select its type
4. Select the appropriate operator

   Click it to unfold the dropdown list.

If Confidence has seen the field before, it autocompletes and the type populates automatically. The operators available to choose from is dependent on the type of the field. For example, if the field is a string, the operator is one of: is (equals), is not (not equals), in (one of many) or not in (not one of many).

Related Resources

Audience Reference

Deep dive into targeting and allocation

Create Segments

Define reusable user groups

Context Schema

Configure available targeting attributes

Target with Criteria API

API reference for targeting