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The entities represent the things you’re experimenting on, like your users. You can use other entities, like ad, product, or visitor. Each entity has a unique identifier with a specific data type. For example, if you have a UUID that identifies your users, your primary key type is a string.

Create Entities

Step-by-step entity creation guide

Entity Relation Tables

Connect different entity types

Assignment Tables

Configure experiment assignments

Fact Tables

Set up entity measurements