Entities

An entity is something that can be uniquely identified and randomized.

The entities represent the things you’re experimenting on, like your users. You can use other entities, like ad, product, or visitor.

Each entity has a unique identifier with a specific data type. For example, if you have a UUID that identifies your users, your primary key type is a string.

Related Resources

Create Entities

Step-by-step entity creation guide

Entity Relation Tables

Connect different entity types

Assignment Tables

Configure experiment assignments

Fact Tables

Set up entity measurements